data brokers

Adtech company 33Across has rebranded as WealthStage, shifting to an advertising platform aimed at banks, trading apps, lenders, brokers and insurers. The platform uses an AI engine to score household wealth, positioning itself for an estimated $124 trillion in wealth changing hands by 2048. Industry observers are questioning which data sources feed the system and what parts of the 33Across business remain.

Spanish tech blogger The Cheis has published a new post exploring how much identifying information a web browser reveals about its user, covering browser fingerprinting, tracking and privacy protection. The piece walks readers through checking their own browser's fingerprint, a topic of growing interest as advertisers and data brokers rely on fingerprinting techniques that are harder to block than traditional cookies.

Ad-tech company 33Across has rebranded as WealthStage, pivoting to serve banks, lenders, brokers, insurers and trading apps. The new platform offers an AI engine that scores household wealth, betting on an estimated $124 trillion in assets changing hands by 2048. Industry observers are questioning which data sources will feed the engine and how much of the original 33Across business will remain.

Commercial real estate brokerage Marcus & Millichap has released its third-quarter retail market report for New Jersey. The report typically covers retail vacancy, rents and sales activity across the state, giving investors and brokers a snapshot of how the sector is performing. Full findings have not yet been detailed in available coverage.

Mortgage servicer Newrez is using data from its loan servicing operations to generate repeat business for mortgage brokers. The company is leveraging insights on existing borrowers to help brokers identify new origination opportunities, according to National Mortgage Professional. The approach reflects a broader push among servicers to make servicing portfolios a source of future lending volume rather than just a back-office function.

A growing warning says the most invasive device people own may be the car parked in their driveway. Modern vehicles collect large amounts of personal data, including location history, driving behavior, and even in-cabin activity, often sharing it with insurers, data brokers, and manufacturers. Privacy advocates argue cars track more than phones, and drivers are urging others to check what data their vehicles gather and how to limit it.