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World Cup
Trends
- 1
Haiti and Costa Rica are meeting in a football fixture drawing attention across the Americas. Costa Rica arrive in poor form, having slipped from a 3-4 result into silence, with pressure building on coach Miguel Batista ahead of their trip to Jamaica. Fans and Spanish-language sports media are questioning whether the team can recover in time.
- 2Study flags nine ads per minute at FIFA World Cup 26●9 Ads per Minute: FIFA Cup 26 – "the price of the beautiful game"
Research from the University of Bristol says viewers of the 2026 FIFA World Cup are being shown as many as nine advertisements per minute during broadcasts, a level of commercial saturation being described as 'the price of the beautiful game'. The findings have prompted debate about how heavily advertising now shapes the viewing experience of football's biggest tournament, which is being hosted across the United States, Canada and Mexico.