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Teads
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- 1Teads and Koddi expand retail media ads to US and Europe▼Brands can now add retail ads to wider campaigns in the US and Europe with Teads and Koddi.
Ad tech companies Teads and Koddi have launched a capability allowing brands to add retail media ads to broader advertising campaigns across the United States and Europe. The move links retail media networks with wider programmatic buying, letting brands combine shopper data with larger brand campaigns. It reflects the continued growth of retail media as one of advertising's fastest-expanding channels.
- 2Teads and Koddi Announce Global Retail Media Partnership▼Teads and Koddi Launch Global Retail Media Partnership Using OpenRTB Standard
Advertising company Teads and travel marketing firm Koddi have launched a global retail media partnership built on the OpenRTB standard. The tie-up aims to let brands buy retail media inventory programmatically at scale across markets. The announcement was carried by financial news outlets, though details on commercial terms or rollout timelines were not provided.
- 3
Shares in advertising company Teads jumped 26% following news of a retail media deal with Koddi. The agreement will see the two companies collaborate on retail media advertising, combining Koddi's retail technology with Teads' ad platform. Investors reacted strongly to the announcement, driving the sharp single-day gain in the stock.