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    Shopify Buys Shop.com Domain in Reported $100 Million Deal●𝕏xSE6374 h ago

    E-commerce platform Shopify has purchased the shop.com domain in a deal reported to be worth around $100 million. The acquisition gives Shopify one of the most generic and valuable web addresses in online retail. Commenters are debating the steep price for a domain name and what it signals about Shopify's branding and growth ambitions.