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- 1Luxury Brands Turn Fashion Week Into a Client Relations Tool▼How Luxury Brands Are Using Fashion Week to Deepen Client Relationships and Capture Early Orders
Luxury fashion houses are increasingly treating Fashion Week as more than a runway showcase, using the events to build closer relationships with top clients and secure pre-season orders. According to a RETAILBOSS report, brands invite key customers to shows and private appointments, converting the visibility of Fashion Week into early sales and deeper loyalty ahead of retail releases.