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Trends
- 1
JioHotstar is drawing attention in India as a wave of new titles lands on the platform. Koffee With Karan Season 9 has an announced streaming date, the Malayalam series Kappi Squad begins streaming October 15, and Nivin Pauly and Mamitha Baiju's 'Bethlehem Kudumba Unit' has a confirmed OTT release. Entertainment outlets are also curating picks, including gritty thrillers and weekly recommendations such as 'Hunkkaar' and 'Don't Be Shy'.
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JioHotstar, the merged streaming platform from Reliance Jio and Disney in India, is among the top trending searches this week. Interest comes as platforms roll out new titles, including the Aneet Padda-led Hunkkaar and Alia Bhatt-produced Don't Be Shy, highlighted in weekly OTT recommendations. Viewers are also tracking Malayalam cinema's strong box office run, with Nivin Pauly's Bethlehem Kudumba Unit crossing Rs 329.8 crore worldwide as it heads toward streaming.
- 3Industry leaders weigh the future of branded storytelling on streaming●What happens when a brand story moves beyond advertising and into entertainment? Industry leaders explore the future of branded storytelling on OTT, from new formats and shoppable content to live experiences—and how brands can build their next big stor
Industry leaders are examining how brand storytelling is moving beyond traditional advertising into entertainment, particularly on OTT streaming platforms. The discussion covers new content formats, shoppable experiences and live events, and how brands can develop their next major story within entertainment rather than around it. The conversation reflects a broader shift as marketers seek deeper audience engagement through content that entertains first and advertises second.