Muse AI agent

Meta's AI assistant Muse has entered a partnership with Shopify to expand AI-powered purchasing and store management support, starting in North America. The tie-up will let merchants use agentic AI tools to assist customers with buying decisions and run online stores more efficiently. The news is being shared in Japanese business and tech circles, with attention on how Meta's AI, built on its Llama models, will compete in the fast-growing AI commerce space.

Retail TouchPoints is asking whether consumers are prepared for agentic commerce from Muse AI, where AI agents handle shopping tasks on behalf of customers. The piece explores how retailers might adopt this technology and whether shopper trust and readiness can keep pace with rapidly advancing AI shopping tools.