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Kelly Day
Trends
- 1Amazon executive says AI will free creatives to take risks▼Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit
Kelly Day, a senior Amazon executive overseeing its video business, said AI will unlock greater "creative risk" in content-making and free up creative teams to focus on developing the next big hit. Her comments add to the ongoing debate in the entertainment industry over how AI tools will change production workflows and creative jobs.
- 2Amazon's Kelly Day Says AI Will Unlock Creative Risk●Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Unearth The Next ‘Fleabag’
Kelly Day, a senior Amazon executive overseeing its video business, says artificial intelligence will enable greater creative risk-taking and help discover breakthrough shows like the acclaimed comedy 'Fleabag'. She argues AI tools can lower production costs and surface new talent, making it easier for streamers to back unconventional projects. The remarks come as the entertainment industry continues debating AI's role in content creation, with many creators and unions voicing concerns.