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Gen Alpha
Trends
- 1What Gen Alpha really thinks about brands●From influencers to AI, here’s what Gen Alpha thinks about your brand
Gen Alpha, the generation born after 2010, is becoming a commercial force, and brands are racing to understand them. New reporting explores how children and young teens discover products through influencers and AI tools rather than traditional advertising, and what their preferences mean for retailers and marketers trying to reach the next consumer cohort.