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- 1Soundtrack signs SESAC deal citing $1.4bn lost royalties●B2B streaming service Soundtrack signs SESAC deal as its highlights $1.4bn a year in lost royalties
Soundtrack Your Brand, the business-to-business streaming service, has signed a licensing deal with US performance rights organisation SESAC. The announcement comes as the company highlights an estimated $1.4bn a year in royalties lost because businesses play music from consumer streaming services rather than properly licensed commercial platforms. The deal strengthens licensed background music options for venues in the US market.