Copilot+ PC

Microsoft and PC makers have stopped using the Copilot+ branding on new Windows 11 laptops, phasing out the label that was meant to mark AI-capable machines. Reports describe the AI PC branding as tarnished and quietly pulled back rather than formally retired, raising questions about how Microsoft will market AI features in future hardware.

New lab benchmarks of the Windows 11 Copilot+ builds (24H2/25H2 era) claim CPU performance gains of 12-15% and roughly 10% higher gaming framerates, with a detailed architecture breakdown of where the improvements come from. The numbers are drawing attention among PC gaming and hardware enthusiasts weighing whether the update is worth installing.

Microsoft appears to be stepping back from its Copilot+ PC branding, with reports that its new Surface devices no longer carry the name. The Copilot+ label was introduced in 2024 to market Windows PCs with dedicated AI features and on-device AI capabilities. Dropping it from flagship hardware suggests Microsoft may be rethinking how it positions AI PCs, and observers are watching what this means for the future of Windows AI marketing.