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Colorado Avalanche
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- 1
The Colorado Avalanche have named KeyBank their official retail bank, according to an announcement carried by the NHL. The sponsorship partnership makes KeyBank the hockey club's designated retail banking partner. No further terms, such as the deal's length or financial value, were disclosed in the announcement. It is the latest branding tie-up between a major bank and a professional sports franchise.
- 2Pressure mounting on Avalanche coach Jared Bednar despite contract extension●Strike 2: Win it all or bust: Despite extension, Jared Bednar’s seat should be icy hot
Commentary out of Denver argues that Colorado Avalanche head coach Jared Bednar is coaching for his job, even with a contract extension in place. The piece frames the coming season as win-it-all-or-bust, suggesting the extension does little to insulate him from criticism if the team falls short of another Stanley Cup run.