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Circle K
Trends
- 1
Briad Group, the New Jersey-based restaurant and hospitality operator, plans to open the first multi-brand Circle K travel center, combining the convenience-store brand with additional food and retail offerings at a single highway location. The project marks a new direction for Briad, best known for its restaurant portfolio, and a fresh format for the Circle K chain in the travel-center market.
- 2Briad to open multi-brand Circle K travel center in New York●Briad to launch multi-brand Circle K travel center in New York
The Briad Group is set to launch a multi-brand Circle K travel center in New York, combining the convenience retailer's fuel and store offering with additional food and beverage brands at one location. The development points to continued growth of larger, multi-tenant travel centers along US highways, though details on timing, exact location and which brands will be included were not provided.