Brooklyn Nets

Brooklyn Sports & Entertainment has announced Alibaba Group as an official technology and cloud partner of the Brooklyn Nets. The deal makes the Chinese e-commerce giant a commercial partner of the NBA franchise, covering technology and cloud services. It highlights the growing push by Chinese technology companies to align with major American sports properties and expand their international brand reach.

Brooklyn Nets general manager Sean Marks has spoken publicly about the opportunity facing the team this NBA season. The comments suggest the franchise is framing the year ahead as a chance for growth, with Marks addressing expectations and the direction of the roster as the new campaign gets underway.