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Brooke Rollins
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- 1Rollins Orders Dairy Checkoff to Halt Environmental and Social Spending●Rollins Directs Dairy Checkoff to End Environmental and Social Spending
Agriculture Secretary Brooke Rollins has directed the dairy checkoff program to end spending on environmental and social initiatives, according to Lancaster Farming. The move signals a federal push to refocus producer-funded promotion dollars strictly on dairy marketing rather than sustainability or ESG-related programs, a decision likely to divide farmers and industry groups.