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- 1Bloomingdale's tries creative way to lure shoppers back●Bloomingdale’s tries creative way to lure shoppers back
Bloomingdale's is rolling out a new creative strategy aimed at bringing shoppers back to its stores as foot traffic and sales remain under pressure. The department store chain, owned by Macy's Inc., is experimenting with fresh approaches to win back customers at a time when US retailers are competing hard for in-person spending and struggling to reverse the shift toward online shopping.