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- 1Apple's persistent ads in iOS are frustrating users●Apple has added persistent 'ads' to iOS, and it's driving users crazy
Apple has introduced persistent advertising within iOS, with App Store recommendations and promotional tiles appearing in system apps that many users cannot easily remove. The change is drawing criticism from iPhone owners who argue the ads clutter the interface and undermine the premium feel of the devices. Commentators are urging Apple to scale back the promotions, saying the company risks damaging trust in pursuit of extra services revenue.