Amazon Prime Day

Amazon Prime Day has not officially started yet, but early deals are already live on the site. WIRED reports finding discounts worth buying ahead of the official kickoff, and shoppers in the US are browsing and sharing these pre-sale offers as buzz around the annual shopping event builds.

Amazon has announced Prime Big Deal Days, its fall Prime Day sale, running October 6-7 in the United States. The company is billing it as its biggest set of deals to kick off fall and holiday shopping, with discounts for Prime members across categories. Shoppers are discussing what to buy ahead of the holiday season.

Amazon's October Prime Day sale in 2026 includes significant discounts on fitness equipment, and Lifehacker has rounded up the best offers on gear such as weights, treadmills and home workout accessories. Shoppers looking to build a home gym are comparing deals across the two-day event to find the lowest prices of the season.

Amazon's Prime Day sale is underway, and retailers of note include fitness trackers from Garmin, Samsung and Fitbit at discounted prices. Shoppers are being pointed to curated picks on popular wearables, as the annual deals event draws buyers looking to upgrade their activity and health-tracking devices at lower-than-usual prices during the limited-time sale.

Amazon's October Prime Day event is getting underway, and early discounts on gadgets and other products are already live. Retail coverage highlights standout deals shoppers can grab ahead of the official sale dates, with more promotions expected to roll out as the event continues.

Business Insider asked parents what purchases they are delaying until next week's Amazon Prime Day sales event, and found one clear common theme in their answers. The piece highlights how families are timing bigger buys around the discount period, using the sale to save on items they would purchase anyway.

Yahoo Lifestyle Canada has rounded up 16 early October Prime Day fashion deals aimed at women over 40, highlighting a 'super warm' coat priced under $100 among the picks. The list covers discounted wardrobe staples timed to Amazon's fall sale event, with an emphasis on practical, affordable pieces for older shoppers.

Amazon's Prime Day is approaching, and other retailers are moving early with discounts of up to 75% to capture shoppers' attention before the event begins. The early sales highlight how fiercely the mid-July shopping period is now contested, with stores hoping to win over bargain hunters before Amazon's own deals go live.

Amazon is holding its October Prime Day sale, and Lifehacker has rounded up the best discounts on Anker tech, a brand known for chargers, power banks, cables and other accessories. Shoppers are being pointed to the standout deals on Anker products during the event, which runs in early October and offers limited-time price cuts across Amazon's catalogue.

Amazon is discounting robot lawn mowers ahead of its Prime Day shopping event, with savings on models from brands including Dreame and Mammotion. The early deals let shoppers buy automated mowers at lower prices before the main sale begins, and coverage is pointing buyers toward which models are worth considering during the run-up.

Digital Trends has rounded up five robot vacuum deals it recommends as the best starting point ahead of Amazon's October Prime Day event. The roundup highlights early discounts on robot vacuums, suggesting shoppers can save by buying before the sale officially begins rather than waiting for Prime Day proper.

A Lenovo laptop has been discounted by more than $1,000 as part of Amazon's Prime Big Deal Days sale, with 7NEWS naming it the standout laptop deal of the event. The steep price cut is drawing attention from bargain hunters comparing offers during Amazon's October sales event, which runs for a limited period for Prime members.

Retailers are already rolling out Prime Day-style discounts on clothing, with markdowns reported on brands including Lands' End, Levi's and others ahead of Amazon's official sale event. Shoppers are being encouraged to take advantage of the early offers rather than waiting, as apparel deals continue to expand in the run-up to the shopping event.

Elle is telling shoppers that Amazon's October Prime Day is the right time to lock in fall wardrobe purchases, pointing to discounted seasonal staples during the sales event. The shopping-focused piece fits the annual wave of coverage around the mid-October deals, when retailers and fashion editors urge readers to buy autumn pieces like coats and knits at lower prices before winter.