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    Amazon Reboots Ad Business Around Agentic Technology▼Amazon Reboots Ad Business, Emphasizes Agentic 09/29/2026✉newsBusiness9 h ago

    Amazon is overhauling its advertising business with a new emphasis on agentic AI, according to a MediaPost report dated September 29, 2026. The restructuring points to the company's push to make automated, agent-driven tools central to how advertisers plan and buy campaigns. Details on the scope and leadership of the reboot were not immediately available.