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Agent Commerce
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- 1Retailers From QVC to Kohl's Are Split on Agentic Shopping●Retailers From QVC to Kohl’s Are Split on Agentic Shopping
US retailers, including QVC and Kohl's, are divided over how to respond to agentic shopping — AI assistants that browse and buy on behalf of consumers. Some see the technology as a new sales channel and are adapting, while others worry about losing direct customer relationships and control over pricing and branding. The split reflects broader uncertainty in retail over how quickly AI-driven purchasing will reshape online commerce.