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Adweek
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- 1ABC Gains Viewers in Evening News Ratings for Sept 21 Week▼Week of Sept 21 Evening News Ratings: ABC Grows in Viewers
ABC grew its audience in the evening news ratings for the week of September 21, according to Adweek's weekly broadcast figures. The numbers point to a stronger week for ABC's evening newscast as the networks continue to compete for viewers in the traditional evening news slot.
- 2NBC Sports Turns NBA Athletes Into Comic Book Heroes for New Season●NBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC Sports is promoting its second season of NBA coverage by reimagining players as comic book superheroes, according to Adweek. The campaign gives basketball stars heroic artwork treatments as the network builds hype for a new stretch of nationally televised games. The colorful creative approach stands out among typical sports marketing and highlights NBC's investment in its NBA rights package.