33Across

Adtech company 33Across has rebranded as WealthStage, shifting to an advertising platform aimed at banks, trading apps, lenders, brokers and insurers. The platform uses an AI engine to score household wealth, positioning itself for an estimated $124 trillion in wealth changing hands by 2048. Industry observers are questioning which data sources feed the system and what parts of the 33Across business remain.

Adtech firm 33Across is relaunching as WealthStage, an advertising platform aimed at banks, lenders, brokers, insurers and trading apps. The company says an AI engine will score household wealth, targeting financial services advertising as an estimated $124 trillion changes hands by 2048. It is unclear which data sources feed the scoring system and what parts of the original business remain under the 33Across name.